If you want to be successful on social media, you need to know the right marketing tactics to make people act.
You need to make them engage with your content, visit your sales funnel, buy through features like Instagram shopping, and on and on.
If you can’t make people act, you’re not going to get any results, and everything you’ve done up to this point will be worth nothing.
And that’s why in today’s blog post, I’m going to show you the best Instagram marketing tactics to make people act.
So, are you ready to begin? If so, let’s dive in…
Curiosity is one of the most powerful tactics that you can use, especially if you want to make your dream customers go off the platform that they are on right now, and generate a ton of traffic.
Curiosity is what generates marketing language like this:
- Who spilled the beans…
- New discovery!
- Secret to_____just revealed…
- And on and on.
But the question is, how can you leverage it to make people act?
Well, if you want somebody to watch something on the social media platform that you’re on or leave the platform to see what you have to offer, then you must use this marketing tactic.
You have to make them curious about what they’re going to see. And that will make them take action. It’s human nature at its best.
Use Call To Actions
People are not going to do anything unless you tell them to do so. That’s why using call to actions is such an important marketing tactic.
If you want them to do something, TELL ‘EM! For example, if you want them to engage with your post, say something like…
“Double Tap If You Found This Post Helpful”
It is not a secret that sometimes using a simple call to action like this can easily double the engagement your post gets.
Another strong marketing tactic to make your call to actions work several times more effectively is by adding a sense of urgency.
Give them a reason to act now, and you will see how effective your call to actions are going to become.
Teach A Man To Fish
You have no idea how powerful this is. As the good old Chinese proverb goes:
“If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime.”
We have a marketing proverb for that too:
“If you give a man a fish, you feed him for a day. If you teach a man to fish, he will come to your website to buy rods, baits, and lures for a lifetime.”
Educating people on social media is one of the best ways to differentiate yourself from all of your competitors as well as earn the trust of your audience and become loyal to your brand FOREVER, if they get results out of the free content.
Sharing valuable content is the only way you can be successful on social media, it’s the way you’re going to pay for exposure…but it will be also one of the biggest incentives to make people act.
So, share as much valuable content as possible and you’re going to build a brand that people are going to listen to and act when you say so.
Collaborate With Influencers
Influencer marketing is one of the most powerful marketing tactics to get exposure on any social media platform and win more sales, but it is also a strong way to build credibility.
When you pay an influencer to promote your product or service, not that only you’re going to get a whole bunch of traffic and a ton of followers, but you can also use that promotional video as a testimonial.
And when you do so you have something that is a really powerful incentive to take action and usually even buy straight off the plate.
Why? Because people follow influencer’s opinion and trust them.
And saying that “Influencer X” endorsed your product is a way to make people act and sell. Also, you can even run ads to the influencer’s followers which is going to make even more people act and buy.
This marketing tactic is just overwhelmingly powerful and you want to try it out. But always make sure that the influencer you’re going to collaborate with is followed by your dream customers.
Otherwise, it’s not going to work.
Study The Behavior Of People
Knowing what people want to see and engage with and what they don’t give a damn about is absolutely essential if you want to make people act.
And that is because you know what they react to.
So, instead of hoping that something you’re doing is going to work, you’ll be able to get predictable results.
One of the easiest ways where to start studying people’s behavior is by going to the social media account of one of the brands that are leading in your industry and looking at what they respond to, what works, and what doesn’t, etc.
Then you just use what you’ve learned in your own content, and more people will see it. But most importantly, more people will take the action that you want them to take. And that is priceless.