Social media marketing is one of the most powerful ways to make a lot of sales online. But you won’t be able to do it unless you know the right tactics.
And that’s why in today’s blog post I am going to show you the best social media marketing tactics that you need to know if you want to win online.
So, are you ready to begin? If so, let’s dive in.
Study What Works And What Doesn’t
If you want to be successful with social media marketing, you must watch the behavior of people and study what works and what doesn’t.
Look at the content of the leading accounts in your industry, check the platform’s features, and see what the content is performing there…
…and then create and improve your strategy based on it. However, you must be prepared that not everything that has worked for them is going to work for you as well.
Every page is different, and everybody needs their own approach.
That’s why testing is so important. In the end, you must find out what works for YOU.
But now let’s move on to the next social media marketing tactics to win online.
Leverage Trends On The Platform
Every social media platform has different trends happening on it. And if you can, you want to leverage them.
But what are the trends that you want to use for your brand? Here’s a simple checklist that’s going to show it to you:
- It must be relevant to your industry
- It must be relevant to your brand’s mission
- It must be relevant to your dream customer
For example, if you’d be a real estate investment trust, you focus on doing apartment deals and there’s a trend happening in the real estate industry about buying land…
…you don’t want to leverage it as you’d attract the wrong kind of people (even though if you have a great sales funnel, you can still turn them into customers. But more about that later).
It is relevant to your industry as it is a real estate trend, but it’s not relevant to your brand’s mission as you want to do apartment deals.
Consistently Share Amazing Content
There is no better social media marketing tactic than consistently sharing amazing content.
Your content is 80% of your success. It is the reason why people follow, engage, build relationships, and buy.
But this is also the part that most businesses struggle with as it isn’t easy.
Great content is created on 3 main things…
Value
Regardless of your niche, industry, or anything else, you have to ensure your content is of value to your audience.
There are 3 main value pillars:
- Education
- Inspiration/Motivation
- Entertainment
All of these pillars are amazing and you should pick the one that is the most relevant to your brand and target audience.
Once you know what value is your content going to provide your target audience with, make sure that you’re the BEST.
If you educate, share the best and most effective advice in your niche, presented in the best way.
If you entertain, make sure your following falls off the chair laughing or is totally sucked into the stuff you share.
And so on.
It’s extremely important that when you do it, you’re the best.
Presentation
This is a second extremely important pillar of high-quality content, and it’s one of the most amazing social media marketing tactics on its own.
If the value is presented in a terrible way, nobody is going to like your content and you will fail. Parts of the presentation part include:
- Design
- Video quality
- The flow of the message
- Headline
- Structure Of The Message
- Visual Demonstrations
- Examples
- And on and on.
The number of things related to the presentations is almost never-ending.
The more you master the presentation part and the better you present your message, the better results you’ll get.
Relevancy
All great content is relevant. If the content you share is not relevant to your target audience, regardless of what you do, you’re going to fail.
As I always say, you can’t sell a steak to a vegan.
So, the value and the presentation have to be relevant to your target audience’s needs.
Otherwise, it’s not going to perform.
But now that you know how to create amazing social media content, let’s move on to another social media marketing tactic.
Engage, Engage, Engage
This is another extremely important social media marketing tactic. If you’re not going to engage with your audience, you’re not going to get the results you want.
Engaging with your dream customers is absolutely essential for you to build strong relationships with your target audience and show that you CARE.
That’s the only way you’re going to build a strong brand and trust with your audience.
So, reply to comments, engage with their posts, reply to DMs, and on and on.
Test And Improve
As I already said, if you’re not going to test and improve, you’ll forever be stuck in one place as you won’t know what works and what doesn’t.
Measurement is the only way you can get better and that’s going to get you the results you want.
And that’s why this is such an important social media marketing tactic.
Track the data, and improve based on the results…always.
Survey Your Audience
Social media is one of the best places where you can get more insights about your audience.
That’s why surveying your audience is one of the most important social media marketing tactics.
All of the things you’re going to discover are going to reflect in ALL of the marketing that you do.
So, survey your audience as much as you can.
Filip Konecny 