Since the launch of Facebook, social media marketing has started to rocket to the sky.
Most businesses knew it is an amazing way to reach and connect with their dream customer…and also it is completely free.
Many other platforms took over the Internet since then and now almost 4 billion people worldwide are using social media for many different purposes.
That is over half of the planet’s population. In other words, if your dream customers aren’t there, they probably don’t exist. But it takes more than just classic tactics like “optimize your profile” to do social media marketing successfully.
And that is why in today’s blog post I want to show you the best social media marketing quotes for your business.
So, are you ready to begin? If so, let’s dive in.
Influence Is NOT Popularity
This social media marketing quote has a real depth…
“Influence is NOT Popularity!”
Brian Solis
There is a big difference between having a lot of followers and having the RIGHT followers that have relationships with you and take action based on what you say.
Let me give you a simple example of what this means. On any kind of social media platform, you can see a lot of people that are creating, for example, memes.
They get a lot of followers because people love the memes and sometimes they even go viral, but when they ask for them to buy a course about How To Do Cold Calling, nobody buys.
How is it possible that they have 100,000 followers and they can hardly get a few customers? Because they have no influence. They are just popular.
However, then there is a person called John who is a sales expert, sold over $50,000,000 worth of products and services, and is sharing highly educational content.
He doesn’t have that many followers because his educational posts are not going viral and his target audience is not that big because he is niched down.
But he has a MASSIVE authority in his niche and his dream customers trust him and USE his advice. So, when he rolls out the course, despite having just 2,000 followers he made hundreds of sales during the launch day.
Why is that? Because even though he is not popular, he has influence.
But now hold your hat, because you can have both. Yes, you can have a massive following while having a massive influence and making people take action.
You just need to have the right social media marketing strategy that will let you do it.
The Billboard Quote
This is another social media marketing quote that’s extremely important to understand as social media can also kill your reputation as fast as it can build it if you’re not careful.
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.”
Erin Bury
Regardless of how big a following you have, you must understand that if you say something really wrong on social media it can KILL your reputation just like that.
It takes only a few people to see what you have posted and they can each tell thousands of friends, and they can spread it further and further.
So, if you wouldn’t want it to be plastered on a billboard with your face on it – don’t say it.
So, be careful.
Thinking Like A Publisher
This is another amazing social media marketing quote that if you understand can change how successful you are on social media forever…
“Think like a publisher, not a marketer.”
David Meerman Scott
If your social media marketing looks like marketing you have a real problem. People are on social media to discover new and new content. They are not there to look at promotions.
And that is the biggest mistake most businesses make. They don’t think like publishers, they think like marketers.
They share “50% off” posts, instead of sharing real, valuable content.
“But Filip, how am I going to make sales if I don’t promote?” It’s simple. Use the 80/20 content rule. In other words, 80% of your content must be valuable and 20% of your content can be promotional.
That way more and more people will follow you and engage with your content while you’ll be able to make sales.
Don’t be a marketer. Be a publisher with marketing intentions.
Selling Steaks To Vegans
This is a social media marketing quote from me, Filip Konecny, and it has a huge depth as well…
“You can’t sell steak to a vegan. Nor you can make them interested in content about steaks or even attract them.”
Filip Konecny
If your target audience are vegans and you create content about steaks, regardless of how hard you try, you will fail.
One of the key factors for success with social media marketing is relevancy. Your content must be relevant to the problems and desires of your target audience.
If you want to attract vegans and turn them into your customers, forget about steaks and start talking about delicious veggie recipes.
If you want to make them unfollow you, hire the best chef in Arizona to record a video about how to prepare the most amazing medium-rare steak on the planet, and they will hate you.
Even though the content is extremely valuable itself, it is not valuable to your audience. RELEVANCY is the key to success on any social media platform. So, be relevant at all costs.
Stand Behind Your Opinion
This is also extremely important to understand and this social media marketing quote explains it extremely well…
“When you lose followers because of where you stand – you strengthen your tribe.”
Glen Gilmore
It’s important that you care about your growth, but you must not be afraid to say what you think.
You may lose some followers because of the opinion, but those followers probably weren’t worth it anyway. However, those who will agree with you will stand by your side way more proudly than before.
And that’s what it is. Being authentic and saying what you think is the key to building a strong social media brand on any platform.
You will fail without it.
Filip Konecny 