Growing a massive following on social media is pointless unless you have a great social media sales funnel that will convert it into customers…
And almost NO business had a funnel that does this job effectively.
And that’s why I’m going to show you how to do it in today’s blog post. So, are you ready to begin?
If so, let’s dive in…
Determine Traffic Temperature
This is one of the most important steps if you want to build your social media sales funnel successfully.
If you drive the wrong kind of traffic to the wrong social media sales funnel, then you’re not going to make any sales.
Generally, traffic from social media is either warm or cold.
That means the audience knows you and is aware that they have a problem or doesn’t know you at all, nor that they know they have a problem that needs to be solved
And that’s why you need to warm up the traffic before you try to sell it.
And the way this is done is through a high-value content offer.
In other words, you give them something of a huge value for FREE that is related to the product or service and will help them understand that they have a problem and the urgency with which it needs to be solved.
However, with warm traffic, it can sometimes be a simple pre-frame page like an article page or a bridge page.
But in general, with social media traffic, things like bridge pages with videos, free Webclass, or even summits work the best.
However, we’ll talk about that more in detail in a minute…
When you use your high-value content offer to warm up your traffic, you’ll present them with the solution.
And at that moment the warm traffic becomes HOT traffic.
That’s the traffic that knows they have a problem, knows how urgently it needs to be solved, and it also knows that YOU offer a solution to that problem.
This kind of traffic is sent DIRECTLY to sales pages or a super short pre-frame that only reminds them of how important it is that they solve the problem.
And because all 3 levels of traffic temperature require some pre-frame, let me show you how to use a great pre-frame in the social media sales funnel right away…
How To Create A Pre-Frame That Boosts Sales
As I already said, to build a successful social media sales funnel, you must turn cold and warm traffic into hot.
And the way you’re going to do that is by simply creating a pre-frame that will help you.
But what are the best pre-frames doing? First of all, they are giving away free value that shows people that they have a problem that your product or service solves.
You’re going to deliver it using a pre-frame page in your funnel.
Now, what are some of the pre-frames that have been proven to work?
Here are some of them:
- Bridge Page Videos
- Article Pages
- Webinars
- Summits
When you use these pages the right way you’re going to get incredible results.
But after you create the right pre-frame, it’s time to sell. And besides a classic sales page, you can use different things to make the social media sales funnel work as effectively as possible.
Conversion Part (Where 50% Of Money That You’ll Make Is)
It’s time to get excited because this is the part of the social media sales funnel where you’ll start to make money.
This part of the social media sales funnel is designed to close the sale, and there are many ways to do that.
If you’re selling a high-ticket product or service, it can be a close on a phone, a sales page that appears after a webinar, and many other things.
If you’re selling a product up to $500, you can use a classic sales page, video sales letter page, etc.
There are many ways you can seal the deal. But the most common one is just a sales page. That can be something similar to a long-form sales letter that you see in your mail…but it’s a webpage.
Remember that no matter what kind of a page you’re going to decide to use for conversion purposes, it is always going to require a great sales copy or, in other words, words that will persuade people to take action.
So, if you’re not a copywriter yourself or you don’t have any experience with selling, this is going to be one of the most essential skills for you to learn.
Upsell, Upsell, Upsell
One of the most powerful ways to DOUBLE (triple or even quadruple) your profits is by including a few upsell pages in the social media sales funnel after the person decides to buy.
These pages are going to see a valuable addition to the product or service that you already sold so that it is easier for them to use or extends the way it can be applied or increases the results that they will get.
An upsell page usually consists of a headline, a video sales letter, and a call to action button. (Yes, it is that simple.)
You’d be surprised how many people actually buy the upsell and the amount of money this can mean for you is incredible. So, ALWAYS add them.
Follow-Up
During the process before they even get to the sales page, you must always do one thing – get your dream customer’s contact information.
If you don’t follow up, then you are missing out on 80% of all sales. Following up using email is one of the most important things.
Basically, the way you’re going to follow up is through either automated sequences or a classic daily email.
A rule of thumb is that it takes at least 7 emails to persuade somebody who left the sales page without taking action to come back and buy.
But the real range of how long following up takes until you make a sale is from 1 email to 1,000 emails.
There is no way to give an answer as it always depends on many factors. But one thing is for sure, if you won’t follow up, you’re making one of the biggest mistakes in your ENTIRE business.
Filip Konecny 