Doing social media marketing for small businesses is one of the most powerful things that you can do to be successful online.
It’s a perfect way to attract new leads and customers and build a massive audience.
The problem is that most small businesses have absolutely no idea how to do it the right way, and can’t make a single sale as a result.
And that’s why today, I’m going to show you some of the best small business social media marketing tips that will let you change that.
So, are you ready to begin? If so, let’s dive in.
Engage With People In Your Location
One of the simplest ways to get the attention of your dream customers on social media is by simply engaging with people in your location.
That’s why no matter what social media platform you’re on, you should comment on people’s content in your location and connect with them.
Why does this work? When was the last time you received a comment on your post and felt really happy because the person appreciates what you were doing?
And how many times have you checked their account in return? A lot, right? Well, that’s exactly why this is so powerful.
If you’re going to engage with your dream customers in your location, they’re going to engage with you as well, check your products or services, and if your sales process is good, sometimes you’re going to get new customers immediately.
If not, they’re going to follow you and as you publish valuable content and they build a strong relationship with you, you’re going to get them as a customer as well.
It’s just going to take a little longer. But now, let’s move on to another small business social media marketing tip…
Run Ads To People In Your Area
If you don’t have time to do the work and you can’t use the small business social media marketing tip above, you’ll need to run ads to your dream customers.
And because you’re a small business, you’ll obviously have to do it in your local area.
But why running ads is such an amazing small business social media marketing tip? Because social media ads on most platforms are heavily underpriced.
That means it’s easier to get profitable using them.
So, you definitely want to use them. Remember to first start with a lower budget to see if the ad you run is profitable, and if it is, then you should pump as much money into it as you can it’s literally free money printing.
Don’t Share Just Promo Posts, Be VALUABLE
This is an essential small business social media marketing tip for you to use as people don’t give a damn about promotions unless they’re interested in the product or service.
And that is only about 3% of the people in your target audience.
So, if you’re going to promote, promote, promote your posts are not going to get any engagement and you’re NEVER going to attract new people as first, you’re appealing to only 3% of your potential dream customers, and second, social media is not a promotional media.
It is a media where people look for value. And that’s why algorithms of every social media platform and the people themselves promote ONLY posts that are valuable to people (your dream customers.)
So, before you post another promotional post, you might as well think about changing your strategy. If you won’t change it and you’re going to promote all the time, you’ll fail.
Incentive-Based Promotion By Your Audience
This is a big one. If you want to reach more people, why not leverage your own audience to share it with their friends, following, etc.?
Well, they’re not likely going to do it by themselves. And if you’re going to just tell them, only a few of the most loyal ones will do it.
Instead, you want to give them a serious incentive to do it.
That means, for example, every week you’re going to give a cheap reward to somebody who has shared your post with their friends and followers.
If it is something desirable, they won’t care that it is cheap, and most of the time they won’t even know it is cheap.
Famous people like Ed Mylett or Grant Cardone are doing it all the time, and the results are incredible. If you’re going to do it for your small business, not only that you will get more attention and followers, but you will get LEADS THAT TRUST you.
And the reason is that they’ve been recommended by a friend, and as they trust them, they will start to trust you. It’s going to simply transition.
It’s incredibly powerful, and you have to try it out.
Filip Konecny 