Instagram reels are just incredibly powerful. They get massive reach and if you’re going to use them the right way, they can seriously boost your Instagram growth.
But what is the ideal Instagram reels length for the most views?
Well, that’s exactly what I’m going to show you in today’s blog post. So, are you ready to begin? If so, let’s dive in…
What Is The Ideal Instagram Reels Length?
If you expected a definite answer, then I’ll disappoint you. The answer is – it depends. But I’m not going to leave you with just this answer.
You see, the most performing reels are the ones that can hold the attention of the viewer for the longest period of time i.e. the entire video.
So, a better answer to this question is – the shorter, the better.
The shorter the reel is, the less work you’re going to have to do to hold the attention of the viewer. I always try to keep my reels under 15 seconds. But yes, they can be longer.
If you’re going to use transitions, do some interesting stuff, and amaze the viewers with the content of the reel – BANG! You got results.
But if it’s going to be a classy “five steps to____” reel…then it better be short as those reels hardly hold the attention of anybody, unless it’s a really unique topic.
Best Instagram Reels Practices
Now that you know how long an Instagram reel should be, then you must also know the best Instagram reel practices so that you can get a lot of engagement, views, and maximum conversions.
And that’s why I’m going to show you some of them in this incredible article.
So, let’s check them out…
Use A Great Reel Cover
This is especially useful for making those who visit your profile check the reel. The cover of a reel in the reel feed is shown for like a microsecond and in the normal feed as well.
But if you want to keep a consistent feed layout (it’s not that important) and attract those who visit your profile into checking the reel, then you must have a great reel cover.
Use The 3-15-3 Formula
This formula is more of a handy thing than a necessity.
What it means is that the first 3 seconds of the reel should be a hook, the next 15 seconds should be content, and the last 3 seconds should be a call to action.
Now again, this isn’t a rule, it’s more a handy formula that will help you keep the reel video in the correct structure. That means it will get attention, add value, and also convert.
So, if you’re just going to follow the 1:5:1 length ratio, you’re going to get some really great results.
But now, let’s move on to another Instagram reel practice.
Deliver The Main Value Point In The Caption
Another really important thing is to not try to deliver the main value point in the reel video itself but in the caption.
If you share a tip, obviously, you’re going to share how it looks like in the Instagram reel but you’re going to share the necessary details and everything around it in the caption.
This is important for the sake of keeping the video short and HOLDING their attention.
That’s because nobody likes to watch 50-second, university-style education videos. Instead, they want short, more entertaining videos with some value.
And that’s why if there is something really important to say, it is going to be delivered in the caption.
Using reel transitions is an awesome way to hold the attention of your audience and make the reels more entertaining and get more engagement.
This can be anything from switching your dress, to changing location, etc.
The options are endless.
Avoid the TikTok Watermark
Instagram has confirmed that they deprioritize Reels that are visibly recycled from other apps — meaning they’re less likely to appear in the Instagram Explore Page and the Reels tab.
With this in mind, the best strategy is to create content directly on Instagram and TikTok – even if you use the same raw footage (from your Camera Roll) across both apps.
If all else fails, you can use a watermark removal app to remove the TikTok watermark from your video – but know that third-party apps can compromise quality.
Adding hashtags to Instagram reels is just as useful as adding them to normal posts. They seriously boost your reach which results in more growth and engagement…
…but most importantly, reels have separate tabs on hashtags and they also appear in the normal “latest” and “top” feed. In other words, the reach they get there is MASSIVE.
So, always add 30 hashtags to your reel. It is super effective. By the way, with the recent Instagram update, they also act as keywords for the new search feature. So, they will boost your reach this way as well.