If you want to sell a property, Instagram is one of the best social media platforms that you can use to do that.
But even though it’s such an effective platform for this purpose, you might still struggle with getting results.
And that’s because you’re doing it wrong.
That’s why in today’s blog post, I’m going to show you how to do kick-ass Instagram marketing for real estate and sell properties. So, are you ready to begin?
If so, let’s dive in…
Engage With The Followers Of Local Real Estate Agencies
This is an effective way to get discovered by new leads and potential. To keep it simple, other real estate agencies and realtors in your area are followed by people who want to buy properties or are interested in buying properties.
Of course, there are also other realtors and companies following them, but you can easily realize who that is and avoid them.
If you’re just going to go to their profile and engage with their posts by posting a simple feedback-giving, complimenting comment, they will realize it, and be grateful for the comment (which equals an awesome first impression), and also they’re going to visit your profile to see who is the great person or brand that has shown they CARE about them.
This way, you’ll easily be able to build huge brand awareness in your local area, start building trust, get new followers, and get discovered by new leads.
It is super powerful.
Use Location Tags & Hashtags
Another amazing thing that you can do to get discovered by new leads is using location tags and local, niche hashtags on your posts.
Here’s an example how that looks like:
Clearly, hashtags will get you WAY more exposure to potential leads than location tags, but most importantly, the people who will discover will show you that they are interested in buying a new property.
Why? It’s exactly the same on Google. When people want something they just type a keyword in the search bar (e.g. ‘horse for sale’) and they buy.
On Instagram, they type in a hashtag (e.g. #phoenixhomeforsale) which clearly indicates they are looking for a home or are at least interested in getting one.
The way you’re going to choose hashtags, in this case, is by simply choosing hashtags that indicate that people that are searching for them are interested in real estate in your area…and even better interested in buying.
It is highly going to increase your chance to get new leads that want to buy. (Of course, you must realize that you’re not going to get as many followers because you are appealing to a tiny market – your local area – but you will get targeted high-quality leads.) And in the end, that matters way more than anything else.
Share New Listings As Your Content
Here’s the thing. Most people think that the only value that is on Instagram is educational, inspirational, or entertaining.
Well, that’s wrong. YES, if you’re going to share some tips for choosing a home or what to pay attention to when looking for an apartment it’s going to help you build trust and make people come to your profile again and again.
That’s important as if you’ll make people visit your profile again and again, you’re going to expose them to more listings and increase your chances of making a sale.
However, if tips, quotes, or dancing in front of a camera would be the only way to share value all photographers would go bust and have no growth and engagement, right?
Well, that’s because Instagram is a photo-sharing app and there is one big pillar of value most people forget about – AESTHETIC.
These are great photos, designs, etc. So, if you’re selling a great property and you’re going to share some awesome photos of it and share them, you’ll see that people engage with it, like it, and sometimes contact you for a tour of the property.
That is because they are interested in real estate and all of those photos are visually appealing, they LIKE them, and find them valuable as they like real estate.
So, if you’re going to take some amazing photos of the property, you can easily share it as content WHILE promoting it.
It’s incredibly effective. BUT, if the photos are going to suck and they will look like this…
Then, it’s nothing but a promotion and nobody is going to engage with it and return back to your profile to check new listings.
The post MUST have the visual appeal or people won’t return. Based on the examples that I’ve shared in this tip, you can see the difference between the engagement of the first example and the second example.
The first example has performed infinitely better.
Optimize Your Profile
It doesn’t matter what you are trying to sell on Instagram you must optimize your profile. And if you’re doing Instagram marketing for real estate it’s absolutely essential as well.
People MUST know you’re a realtor or real estate agency in a microsecond after they visit your profile, and second you must make a great first impression so that they will be willing to follow you and spend the time going through your content.
Even though the example above is a real estate investment trust, you should use optimize your profile kinda similarly.
Here is how to do it:
- Profile Pic – It has to be professional.
- Username – It should be your brand name.
- Name – That should be your brand name + keyword
- Bio – It should contain 4 things – who you are, an authority statement, a promise, and a call to action.
- Highlights – Include an “about” highlight, and highlight your offers
- Feed – Try to keep your layout in your brand colors.
It is super simple and you MUST optimize your profile if you want to successfully sell properties. Especially as a realtor or real estate agency where trust is critical.
Alright, and if you TRULY want to take your Instagram marketing to the next level…
Filip Konecny 