Writing great Instagram captions can seriously boost your engagement and cause people to take action.
But it’s not easy to write them.
And that’s why in today’s blog post, I’m going to show you how to write incredible Instagram captions that will engage your audience and get you results.
So, are you ready to begin? If so, let’s dive in.
Key Parts Of Every High-Converting Instagram Caption
Every Instagram caption that converts contains certain elements that make it flow and persuade the reader to take action.
The best formula to write high-converting is hook-story-offer. It’s extremely simple.
First, you start with a hook that’s going to grab the attention of your audience.
Then you tell a story related to the content or go more in-depth about the content.
And last, you’re going to give them an offer and tell them what to do next.
Let’s break it down a little bit…
This is perhaps the most important part of the caption.
If you’re going to fail to create it the right way, there’s no way people will even start reading the Instagram caption and that you’ll get any results.
The hook of an Instagram caption consists of the first and second sentence. It’s used to make them click the “more” button.
It should arouse curiosity at all costs.
For example, here are some great examples of caption hooks…
“We’re in the news!…”
“I couldn’t believe it…”
The better the hook is, the more results the caption is going to create for you.
This is meant literally as much as metaphorically. In this part, you can choose to share the main value point of the post, add more value to your current point, or, SHARE A STORY.
If you want to sell something, sharing a story is one of the most powerful things that you can do.
It creates emotion and as you already know, emotion sells. So, tell a story that’s related to the post and helps you persuade them to take action on what you want.
People don’t act as if there’s not something they’re going to get in return. And that’s why you must create an amazing offer that will make taking action more than worth it.
That’s why you MUST create an irresistible offer.
Make it so valuable and so important to them that saying “yes” is easier than saying “no”.
And of course, in this part of a caption, you must also add a call to action that’s going to directly tell them what to do.
Remember that nobody takes action unless you tell them to do so. It’s super important.
Alright, but now that you know how to write an amazing caption, you also need to make sure they’re going to read it in its entirety.
And the only way to do it is by making the Instagram caption flow.
How To Make The Instagram Caption Flow
Making the Instagram caption flow is one of the most important parts of writing a caption that converts.
So, let’s break down step-by-step how to make your Instagram caption flow so much that it will glue the reader to the message
Use One-Sentence Paragraphs
This has been proven to work for decades in print, online, and everywhere else. Using one-sentence paragraphs makes the text easy to read and before the person even starts reading, it makes them feel like…
“Oh, this is going to be an easy read. Let’s read it!”
And that’s exactly why you need to use them.
Write The Way You Talk
Text is way easier to read when it feels personal, and like you’re talking to somebody.
Don’t be afraid to write the way you talk, use colloquialisms, etc.
It’s absolutely fine and it’s magic when it comes to making the caption flow.
Trying to sound smart is not going to impress anybody. In fact, using jargon is just going to worsen the readability of your Instagram caption and therefore cause you to get less results.
Make sure you avoid jargon and keep things simple.
Alright, now that you know how to make the Instagram caption flow, you also need to write a kick-ass call to action that will let you finish the caption strong.
Amazing Call To Action Secrets
The last sentence or part of your Instagram caption is going to be the call to action.
That’s where people will decide whether to take action or not. So, how are you going to write a call to action that makes them act?
Adding a sense of urgency is going to make your call to action perform on a whole new level. It’s one thing to tell them to do something and completely another to tell them they have to do it NOW.
Give them a reason why they can’t wait for another second in the call to action and make them act.
Use Power Words To Add A Spice To The Call To Action
Adding emotional power words to the call to action like “incredible” “triple” or “astonishing” will make the call to action more effective as they, obviously, appeal to their emotion.
You want to add them as much as you can.