Social media is becoming more and more powerful for marketing every single day. But what’s the top social media site for marketing your business?
Well, that’s exactly what I’m going to show you in today’s blog post.
And once you’ll know what it is you’ll also discover how to use it.
So, are you ready to begin? If so, let’s dive in…
What’s The Top Social Media Site For Marketing?
From all of the social media sites out there that could easily qualify as the top ones for marketing your business, there’s just one that I found the most effective and that ANY business can become successful on.
And it’s Instagram.
Instagram has been proven to work for every business from retail to B2B businesses, to gyms, etc.
Especially small and local businesses will find it incredibly effective. It’s absolutely free to use and anybody can grow a huge audience if they know how to do it.
And of course, that means a ton of new customers for your business. You can also easily engage with your audience, use it as a tool for customer service, etc.
The options are endless. You can even create chat-bot sales funnels if you want to. That’s almost impossible on other social media platforms.
And that’s why without a question this is the top social media site for marketing your business.
However, how are you going to start marketing your business on Instagram?
Getting Started On Instagram
Before you even get on the top social media site for marketing your business itself, there are many important steps that you need to take.
Steps that are going to determine whether or not you’re going to be successful. Let’s take a look at all of them…
Carve Out Your Own Niche
If you’ve already done this before, then good, you’re going to use the niche that you are already in. If not, then listen.
Instagram is a crowded space for your business to succeed if you’re going to choose a read-ocean niche (a niche that is already full of businesses competing for customers.)
Instead, if you want to succeed on this top social media site, you need to create your own niche, be super specific, or join a niche where there is a tiny competition and a big demand for what you sell.
For example, instead of being a fitness trainer, be a fitness trainer for busy entrepreneurs.
Or even carve out your own niche and do something like, build muscles and lose weight using [your new opportunity].
The options are endless. But remember, the niche must be specific and blue-ocean (there isn’t almost any competitor.)
That’s the only way you can be truly successful on Instagram.
Create An Instagram Marketing Strategy
Another thing that you’re going to have to do before you even begin marketing your business on this top social media site is create a strategy that is going to fit your business.
Ask yourself these questions:
- How am I going to attract my dream customers?
- How am I going to engage my following?
- How am I going to stay consistent?
- How am I going to stay relevant to all of the trends and updates?
- How am I going to convert my followers into customers?
- How am I going to make the most out of all of the platform’s features?
- How am I going to extract as many leads as possible out of the platform?
- How am I going to follow up with potential leads?
- How am I going to stand out from other businesses?
- If I’m going to use paid ads, how is the strategy going to look like?
- How am I going to create an Instagram sales funnel that works?
- Who is my dream customer and how am I going to appeal to them?
- How am I going to stay consistent over a long period of time?
- Am I going to hire somebody to manage my Instagram or am I going to handle everything myself?
And there are many other questions that you’re going to need to answer.
In fact, you should ask yourself questions so long until you are 100% clear on how this top social media site for marketing your business is going to help you grow your business effectively, and know exactly what you’re going to do to win.
Stay Consistent
Once you get on Instagram, you must understand that if you want to succeed, you need to be consistent and show up every single day.
If you know that you’re not going to be able to do that yourself, you need to hire somebody who is going to help you manage your Instagram and do it for you.
If you’re not going to show up your competitors are going to start winning over you and you’re not going to get the results that you want.
Instagram marketing is a marathon, not a sprint. Understand that and you’re going to succeed on this top social media site.
3 Major Mistakes To Avoid
If you want to successfully market your business using this top social media site for that, these are the mistakes that you need to avoid at all costs.
Let’s take a look at all of them.
Buying Instagram Followers
Even though some “experts” suggest it, it’s ridiculous (and those experts are NOT experts.) The moment you buy Instagram followers you basically killed your Instagram page.
When you have 10,000 followers and none of them is engaging with your page, it is suspicious, people will sense it, the algorithm is not going to promote your content as your engagement rate will suck, and on and on.
It’s an Instagram marketing hell. So, if you’ve been thinking about doing this, forget it. Otherwise, you’ll have to terminate your Instagram page and start from scratch. (Also, it is a one-way ticket to get banned.)
Using Comment Bots
This is another big mistake. Spamming comments on people’s posts is not going to boost your engagement nor help you get more growth. In fact, the exact opposite.
You’re going to get banned as it is against Instagram guidelines, and you’ll fail.
Overpromoting
Another thing that you have to avoid at all costs is overpromoting. Most businesses think that they’re going to get the sales by promoting in every single post and hard-selling people.
But the truth is that it is only going to make your current followers unfollow you and it will kill your growth.
Instead, you want to use the 80/20 rule for content creation and make 80% of your content just valuable and 20% of your content promotional. It is extremely important if you want to be successful.
Filip Konecny 