How To Create Evergreen Social Media Content

If you want to be successful on social media, creating evergreen content is a must-do thing. Not that only it less you stay relevant for a long period of time and practically boosts your growth and engagement.

But it also builds TRUST. And the more trust you have, the more sales you’re going to make.

So, are you ready to see how to create evergreen social media content?

If so, let’s begin.

What Is Evergreen Content?

Evergreen content is content that is optimized to stay relevant for months or even years at a time. 

It doesn’t have an expiration date. It’s centered around a topic that people will be interested in for years to come. 

Examples of topics that might be considered evergreen include:

  • how to sell your products
  • how to live a healthy life
  • ways to cook chicken
  • ways to generate passive income 
  • when to plant an eggplant
  • how to build a shed 

It doesn’t matter what season we’re in, or what year it is: There’s always a good number of people that want to discover more about these topics. 

And that’s why you want your social media content to be evergreen. No matter how long you’re going to be on social media, you can be sure that you’re not going to experience a big decline in growth when some trend or circumstance changes not in your favor.

So, if you want to become successful on social media in long term, then it’s a must to create evergreen social media content.

But now, let’s move on to how you can actually create evergreen social media content and get results.

Timeless Advice

Example of a timeless advice post on LinkedIn posted by Filip Konecny

The first way you can create evergreen content on social is by providing timeless advice. The best way to explain this to you is by using an example.

Let’s say you’re teaching, like me, social media marketing. There are two types of content that you can create. First, trends and fads (i.e. what’s working now but doesn’t have to work tomorrow)…

And second, you can share timeless advice, (i.e. something that is going to work most likely forever, regardless of the social media platform that you’re on.)

So, if you’re going to talk about a trend, you can share something about the platform’s features, etc.

If you’re going to share evergreen content, you’re going to tell people how to build a proper content strategy, how to define your dream customer, etc.

These are things that won’t change overnight. In fact, they won’t change even if the entire platform that your dream customers are on is going to go down and disappear.

It’s a powerful way to create evergreen content on social media.


Example of a motivational post from Gary Vaynerchuk

Another thing that is going to ALWAYS be an evergreen social media content is motivational content.

By that I mean, quotes, videos, etc. that are meant to motivate people to do something in your niche.

That is NEVER going to go away.

People have been searching for motivation 10,000 years ago and they’re going to be searching for motivation 15,000 years in the future, (if the human race is going to exist that long.)

It’s human nature, and that is never going to go away…ever.

Avoid Specific Events And Dates

Another really important thing to keep in mind when creating evergreen content for social media is to avoid creating content for specific events and dates.

Why? Because events and dates come to end.

Events can last months, dates last only 24 hours up to a year. It depends on when you create the content and for which date (ideas for April last shorter than ideas for 2022.)

For example, the perfect example right now is Covid-19. I have no idea if the pandemic is going to come to an end, but in the end, every pandemic will come to an end.

So, that means if you’re creating content like “How to grow your business during the Covid-19 pandemic”…is it evergreen social media content?

NO. Once the pandemic comes to an end, nobody is going to be interested.

But if you’re going to create a post about “How to grow your business during recession”, then YES, it is evergreen. People want to know that and always will. Second, recessions come again, and again.

That just increases the chances of you being discovered.

Another thing that you want to keep in mind is avoiding specific dates. As I already mentioned, you can turn “How to grow a business in 2022” just by removing the “in 2022” date.

It’s incredibly powerful and you should do that.

Choose The Right Topics

Last not but least, if you want to create evergreen social media content, you must choose the right topic to create the post about in the first place.

That means if you’re going to create a post, you must know that the topic that you’re going to create the post about is timeless.

For example, a topic like how to use a fax machine is not evergreen as faxes got absolutely replaced by computers.

And all of a sudden, if you made a post about how to use a fax machine, your reach and engagement had to go down incredibly and nobody is interested anymore.

It’s just amazing how it works!

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