If you want to grow your email list, social media is one of the best ways to do that.
It’s full of your dream customers, and if you use the right tactics it can rocket your list growth.
And that’s why in today’s amazing blog post, I’m going to show you some of the very best secrets to growing your email list using social media.
So, are you ready to begin? If so, let’s dive in…
Offer A Free Incentive
Gone are the days when you could just tell people to subscribe to your newsletter and get thousands of people to do so.
If you want to do it now, you either need a following of millions of people or offer them a free incentive to join your email list.
Just think about it. When was the last time you joined an email newsletter just because somebody told you to do so?
Probably a long time ago or never. If you’re a marketer, you might do it for the sake of creating a swipe file. But otherwise, it won’t happen.
The last time you joined some sort of an email list was probably because somebody offered you a free webinar, e-book, bundle, summit, etc.
And that’s why it works. You see, people value their contact information and unless you offer them something they value more than their email address, you’re not going to grow your email list with social media.
It’s nearly impossible.
The free thing you offer them in exchange is called a lead magnet. Here are 3 of the best lead magnets that seem to convert the best…
Offering discounts in exchange for their contact information is extremely powerful.
Not that only it’s going to boost your sales, but it’s also a no-brainer lead magnet for most people.
Oftentimes, they’re going to opt in even if they don’t want to buy, yet. It works.
The most common thing that you can use as a lead magnet is an e-book. And it’s good. Some e-books work well, some E-Book convert bad, etc. It depends on the topic it is about.
However, what I found extremely high-converting is offering a bundle with several different e-books, Spreadsheets, etc.
The bundle can literally consist of whatever you want, but the perceived value is so massive that only a few times people are going to say “no” to the lead magnet.
The more value you’re going to put into the bundle, the more you’re going to grow your list with social media.
Another high-converting thing that you can offer in exchange for their contact information is a free webinar.
A free webinar has a massive perceived value and it works like crazy. People love them.
However, the big thing here is that you can even use the webinar to close them on a high-ticket offer right after they buy.
So, I highly recommend using them if you want to grow your email list with social media.
Make A Promotion Sequence For The Lead Magnet
If you want your lead magnet to get a lot of attention, you need to make sure that your social media audience is going to know it.
And that’s why you need to promote it using a basic promotional sequence.
This can be a series of posts and videos posted over a time designed to turn your followers into leads.
Basic promotional sequences can be created using the AIDA formula. You start the sequence by making an announcement, transition into posts that build interest, present the stack offer in the desire posts, and create urgency using the action posts.
A simple promotional social media sequence like this can get you incredible results.
However, just to make sure you’re not going to lose any followers, you must compensate for every promotional post with content.
Create A High-Converting Landing Page
Another thing that you want to create if you want to grow your email list with social media is simply a high-converting landing page with a short copy that’s going to persuade them to act.
It doesn’t have to be long. Usually, it consists of a headline, image, and short copy to build desire, offer, and call to action.
The goal is to build a desire for the lead magnet and increase its perceived value.
Always use it as it is extremely effective.
Add A Call To Action To The Lead Magnet To Every Post You Create
This really simple secret is going to double or even triple the overall number of leads that you’re going to get.
Whenever you post something, at the end of the post, video, story sequence, etc. you want to add a simple call to action that’s going to tell them to get the FREE lead magnet.
The benefit of this is that they will always know about the offer and you can follow up without losing followers.