Knowing how to repurpose blog content on social media is one of the biggest time-savers you’re going to have.
If you know how you can easily turn one blog post into a ton of content that you can post for weeks or sometimes even months.
But if you’re not going to do it the right way, you’re going to lose more followers and engagement than you could ever imagine.
And that’s why in today’s blog post, I’m going to show you how to repurpose your blog content on social media.
So, are you ready to begin? If so, let’s dive in…
What To Pay Attention To
The first thing you must understand is that every social media platform is different.
It has its own nature and while curating your blog post you must keep that in mind. On some social media platforms curating your blog post by copying little value points from the text may be enough.
If you want to curate blog content for another platform, you might have to jump in front of a camera. And so on.
For example, if you’re on Twitter sharing some quotes from the blog post or a few chunks of text will be more than enough.
If you’re on LinkedIn, you can literally repost the entire article and just write a compelling caption.
If you’re on Instagram, you’ll have to hop into a tool like Canva and curate the blog content into a carousel. And so on.
Of course, you can just take a photo of yourself, put a chunk of the blog post into a caption and share it.
But it’s not going to perform. And that’s why it’s the key to understanding the platform’s nature before curating the blog content for social media.
So, let’s take a look at how to do it for every major social media that your brand might be on.
Blog Content Repurposing Secrets
As I already mentioned, every social media platform will require a different approach for repurposing blog content, so let’s take a look at all of them.
Repurposing blog content for Twitter can be done in many ways. The easiest way to do it is by sharing “blog quotes” that you cut out of the blog post.
Here’s an awesome example…
If your goal is to drive traffic to the blog post, you can also link to it in the Tweet and mention that the quote is from the blog post so that people get curious and want to find out more about it.
Another awesome way to repurpose blog content for Twitter and basically ANY social media platform is by taking a stance in front of a camera and using it as a script for an educational video.
There’s no question that video content is booming on Twitter and is several times more likely to get retweeted and shared than just a normal text Tweet.
So, if you’re going to take a few minutes to record and edit the video, you can repurpose your blog content for Twitter super effectively.
There is an incredible number of ways how to repurpose blog content on Instagram. You can turn your blog content into single-image posts, stories, reels, feed videos, carousels…
…and virtually anything you can imagine. Let’s take a quick look at how to do it with every content format.
If you’re going to repurpose blog content into a single image post, the best way is to turn the headings into an infographic and add the main value points in the caption.
Don’t copy the entire text. Just choose the most important parts in a few sentences, and add them in a caption.
If you want to repurpose blog content into Instagram carousels, then you’ll need to turn every point into a separate slide.
If a further explanation is necessary, then you’ll explain it further in the caption.
If you want to create videos, you’re going to do it the same way as with Twitter. Use the blog post as a script for the video and record it.
When it comes to reels, you’re basically going to use the title as a hook and then use the headings as the tips in that reel.
This will be the simplest one of all. On LinkedIn, you can actually post the entire article and share it with your audience.
That’s probably the easiest way to repurpose your blog content for this social media platform.
Another way is to share PDF carousels, which are similar to the Instagram ones. The same rules apply.
You can also share single-image posts, videos, etc. The same rules apply here as well.
What has also been proven to work on LinkedIn are “blog quotes”. However, on LinkedIn, they can become “blog chunks” if you want as you can share text posts there.
So, if there’s an interesting passage in your blog post that you want to share, you can post it on LinkedIn. It’s as simple as just copying and pasting it.
But remember that LinkedIn is still a B2B platform. So, try to avoid something that might offend that culture as it would decrease your reach and engagement.
Filip Konecny 