The 5 Most Important Instagram Marketing Metrics To Track

One of the most important parts of Instagram marketing is tracking and improving based on data.

In other words, you must consistently check important metrics so that you know what works and what doesn’t.

And what are some of the most important Instagram metrics to track for success?

That’s exactly what I’m going to show you in this article.

So, are you ready to begin? If so, let’s dive in.

Follower Growth/Loss

Tracking your follower growth and loss is one of the most important measures of your Instagram success. If you are losing more followers than you gain, something is seriously wrong.

If you are not growing enough, something is wrong. And you want to pull the string based on this metric for so long until you are going to discover the issue.

Or if everything is good, then you want to try if you can improve it even more. It is really important.

Also, there is a common myth about follower growth that I want to address. Most people say that more followers don’t equal more sales.

And I disagree. Look, do you think an Instagram account with 100 super-engaged followers will get as many buyers as an account with 1,000,000 followers? Heck no.

So, do more followers equal more money? In 99.99999% of cases, yes they do.

Try to get new targeted followers as much as possible. It pays off.

Post Reach

Another super important thing that you need to track and that is going to determine whether or not your post has been successful is post reach.

This is even more important than your post engagement.

The more people will see your content, the more of them will get value, build relationships with your brand, and also the more of them are going to take the desired action you want.

Track EVERY post’s reach and try to find out what you’ve done differently with the best-performing pieces.

Once you know it, apply it to every post and you’re going to grow and make a lot of sales.

Post Engagement

Another thing that is going to determine your content success is the engagement that it gets. As a general rule, the more engagement your post gets the better it performed and the more people it is going to see it.

The way you are going to do it is by creating valuable content.

As with reach, check what you have done differently with the posts that got the most engagement and use it for your future content.

Website Taps

Let’s get real about this Instagram marketing metric. Without website traffic, you’re not going to make a single sale as people are not sold on Instagram.

That is why you want to consistently track your website taps and try to get as many of them as possible. The more traffic you get, the more sales you will make.

If you are not getting enough traffic, chances are that the promotional posts that you are posting suck, the content you share sucks, or your reach sucks.

Once you find the issue, fix it immediately.

Audience Demographics

This is EXTREMELY important Instagram marketing metric to track. Your audience demographics are going to determine whether your brand is or isn’t going to be successful on Instagram.

If you find that the demographics just don’t fit your dream customer avatar, you must do everything you can to change your content strategy, engagement strategy, and everything just to attract your dream customers and not people that will never buy.

Here are some of the demographics you must track:

  • Location
  • Age
  • Gender
  • Most Active Times

If something starts to go sideways, you need to make an immediate change.

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