Everybody who wants to use Instagram for business asks themselves at least once, “Is it better to have a business or creator account on Instagram?”
And even though there are not many differences, it’s important to know what are the ones that matter and decide on which one to choose.
But before we begin, here is some great news.
If you choose a business account and then want to switch to a creator account or the other way around, you can do it as much as you like. But now, let’s begin…
The Benefits Of A Creator Account
Instagram creator account is the best choice for creators (but sometimes for businesses as well.) It offers a lot of beneficial things that every creator will need.
So, let’s take a closer look at everything it has to offer.
Detailed Insights
The most important thing that your creator account will provide you with is detailed statistics about your post-performance, audience demographics, growth, reach, engagement, etc.
No matter whether you are a business or just an influencer, you’re going to need this to consistently improve your content, measure how much traffic you get to your website, and if you’re even followed by your dream customers.
And of course, many other things.
It is absolutely essential for you to use your insights to consistently grow everything you need.
So, this is the biggest benefit of using a creator account. However, insights are included in a business account as well. So, don’t worry, you won’t lose them if you are going to switch to it.
Additional Call To Action Buttons
This is especially useful as you are going to be able to get more people to contact you to become your client, do deals with you, or other reasons.
With a creator account, you can add two extra ways for people to contact you, and that is first, by adding a phone number, second, adding an email, or adding both.
Again, the more you add the better.
Access To Creator Studio
Instagram Creator studio is a tool that creators can use to schedule their content, check analytics, and more.
It is 100% free, and you will absolutely love it.
Quick Replies
Another amazing benefit of a creator account is quick replies. These are replies that are going to instantly pop up as a message when you write a certain keyword into the message box inside your DM conversation.
It is a massive time-saver.
Sort Your DMs Into Primary, General, And Request Boxes
Another massive benefit of having a creator account is being able to sort your messages into Primary, General, and Requests boxes.
That way you can avoid spammers reaching your inbox, and prioritize more important messages over ones that are not-so-important.
You will absolutely love it as it is a huge benefit.
A Label Listed Beneath Your Display Name
This can be beneficial as well. As a creator, you can add a label beneath your display name to show your niche and help your dream customers instantly realize what you’re doing.
Also, it is great for search optimization (when people search for accounts using the search tool) so that you can get more profile visits.
Alright, these are the main benefits of a creator account and now let’s move on to the business one…
Instagram Business Account
As I already mentioned, Instagram creator and business accounts have a lot of similar benefits, so the ones that are similar to the creator account are listed below:
- Detailed Insights
- Additional Call To Action Buttons
- Sort Your DMs Into Primary, General, And Request Boxes
- A Label Listed Beneath Your Display Name
But now comes the fun part, an Instagram business account has some super important benefits that you probably didn’t know about and that will probably make you choose this option instead of the creator one.
So, let’s take a look at them…
Integrations With Third-Party Tools
This is the biggest benefit of all. An Instagram business account lets you integrate your profile with third-party tools that will let you automatically publish new content, track more detailed data, automate your DMs and even create DM sales sequences, and way more.
In other words, the options are almost endless.
This is probably the main reason why you’re going to instantly answer the “Is it better to have a business to creator account on Instagram?” by instantly shouting “BUSINESS!”
However, if you are an influencer, an Instagram creator account might be more appealing to you.
But now, let’s move on to the next benefit before we make a conclusion…
Instagram Shoppable Posts
This is another awesome way to make more sales using Instagram. If you have a business account and you create an Instagram store, you can directly link to your product page in the store through your posts.
That can significantly increase your sales. Also, Instagram has added a separate tab for just shopping and if you have an Instagram shop, it can explode your sales.
So this is another big benefit that will probably let you make a conclusion faster.
All right, and that’s it. So is it better to have a business or creator account on Instagram?
Is It Better To Have A Business Or Creator Account On Instagram?
The answer is – it depends. Sometimes it is better to have an Instagram business account and sometimes it is better to have a creator account. It depends on who you are and what you’re doing.
However, (ironically), the more conclusive answer is – if you’re a business use a business account, and if you’re a creator, use a creator account (or business account as some of the benefits are huge.)
But now, the real question is, how do you actually grow your audience and get new dream customers to buy from your brand on Instagram?
Filip Konecny 