Content marketing is absolutely essential for any business.
It builds trust, warms up cold leads, and generates sales. Also, it’s a free way to get brand exposure online.
The problem is that most brands are doing it wrong.
And that’s why in this amazing article, I’m going to show you the top 5 strategies for content marketing that you must know.
So, let’s dive in…
Start With Just One Channel
When it comes to content marketing there are many content channels that you can use to share content. For example, these include:
- Social Media
But the thing is that you want to start off with just one. If you will try to be on every channel at once since you begin and you have never done this before, you are going to be overwhelmed, and your results are most likely going to suck.
That is because you are not going to master any platform. Instead, you will be on as many of them as possible, but you will suck on all of them.
And that is a problem.
However, for example, if you are going to choose to start blogging, and you will be focusing just on the blog content channel, you can get a ton of exposure on Google and build massive authority from that alone.
Why? Because you will have the time and resources to master SEO, understand what works and what doesn’t work, study your audience, outreach for backlinks, and on and on.
However, if you are alone and you try to do all of these things it won’t work.
If you have a big team, you can do it, but if you have one virtual assistant aboard, then again, you should focus on just one channel from the start.
It is really beneficial in many ways, so do it.
Understand Your Dream Customers
Nothing is worse than creating new and new content if you don’t understand what are the problems, pains, and desires of your dream customers.
Content that is irrelevant never performs.
So, before you even start with creating new content, take the time to understand who they are, where they come from, what is their language, what are they struggling with, what are their frustrations, and on and on.
If you do it, then you will be able to use that in your content marketing to build a strong bond and make more sales effectively.
For example, if you are from Texas and you have a marketing blog, it is going to resonate way more with people if you say “Howdy” instead of a conventional “Hi.”
You will build the bond way quicker and get way more leads if you are going to talk in their language and to their needs.
In case, you don’t know where to start, ask yourself these 14 questions and answer them based on real research and data:
- What do they dream about?
- What do they desire?
- What do they love?
- What do they fear?
- What frustrates them?
- What angers them?
- What do they hate?
- What arouses their skepticism?
- What embarrasses them?
- What are they most thankful for?
- What are their sources of shame and guilt?
- What are their secret self-doubts?
- What are they proudest of?
- What makes them happy?
Have you answered these questions? Awesome. Now you need to move on to the next content marketing strategy that will make all of the previous and future ones work which is…
Publish Content Consistently And Leverage The Algorithm
If you think that after posting one post on social media or sharing one blog post you will succeed, think again.
You won’t. Because to be successful with content marketing, you have to consistently show up.
Chances are that it is going to take you a few months to start seeing results, but once you see them, they are going to consistently grow.
However, to REALLY succeed with content marketing, you must also leverage the algorithm of the platform that you are publishing content on.
That is the biggest content marketing strategy ever.
Look, if you want to get more exposure on social media, you are going to use hashtags, add a keyword in your bio or name, etc. right?
Or if you want to rank higher on Google, you are going to do on-page SEO for every blog post and outreach to websites to get more backlinks.
Well, that’s the thing. You are leveraging the algorithm.
It doesn’t cost you anything, and you get more exposure because the algorithm shows you to more people.
So, no matter the platform that you are going to choose, take the time to study it and figure out every single way that platform shows new content to people that are on it, and find out how to leverage it for your own good.
It’s a way to reach hundreds of thousands of new people without having to spend a penny.
Heavy Promotional Mindset Aside Please
Promoting your content is good, as long as it doesn’t hurt the way you deliver the message. That means NO overpromoting or promoting stuff that is irrelevant.
For example, if you are posting content on social media, you can always add a promotional call to action at the end of your captions, videos, or image carousels.
However, you don’t want to add it directly into the content.
If you are blogging, you can add a promotional section at the end of the blog post, but never into the content itself as it would hurt the way it is delivered.
And on and on. Promoting is good as long as it doesn’t feel like you’re trying to sell them. If you pitch them every time you post your content, most people will get annoyed and just stop following you.
However, if you do it seamlessly, then you can get a lot of results, get a ton of new leads, ad make a ton of new sales.
Collaborate With Others
Another awesome content marketing strategy is to collaborate with other brands or influencers that are in the same niche as you are.
It is beneficial for both of you and you can get a lot of new exposure by doing it.
Sometimes you don’t even have to do anything in return.
For example, if you are blogging and you need new backlinks, the way you can get them, and also get referral traffic, and also get exposure to their audience is by writing a guest blog post.
If you are on Instagram you can create a guest post for another account. If you are on YouTube, you can create a video together and post it on both channels, and on and on.
Collaborating with others is an awesome way to make your content marketing more successful and get a lot of new exposure.
So, don’t be afraid to reach out to brands and people asking for it.