The difference between sales and marketing is huge. However, not one of them can work without each other.
So, what’s exactly different and how do you need to approach these things in your business? That’s exactly what I’m about to show you in this article.
So, let’s begin…
What’s The Difference Between Sales And Marketing?
The difference is really simple. Marketing is used to attract dream customers (and if the sales process is done through the website also selling the dream customer).
On the other hand, sales means closing a lead on a deal (usually on a phone).
In other words, you persuade the person that is already interested in what you have to offer to take the final step and complete the transaction.
Sales doesn’t mean attracting the dream customers to your business. It just means closing the deal.
And as I already said, if you want to get a lot of new customers, you can’t rely on just one thing. You have to combine sales and marketing together.
So, how are you going to incorporate both of these things in your strategy?
What Role Plays Sales In Your Business?
All right, now that you know what sales do, you should also understand that it is one of the most important parts of your business.
Not product creation, customer satisfaction, but SALES. Why? Without sales, you won’t have any customers to take care of. And a product that doesn’t sell is what? WORTHLESS.
When the marketing part ends, you’re going to get new leads on the phone and it is going to be your job to make them say “yes” to your offer.
But here’s the tricky part. Even if they say a “no”, the process doesn’t end.
You must FOLLOW UP. That means you are literally going to call the prospects until they buy or die.
I know business owners that were calling people for 15 years again and again and after 15 years they closed the deal.
All right, the following up is not going to probably take you 15 years, maybe not even a year or a month…but it can. In sales, 80% of the money is in the follow-up so remember it.
But remember that without marketing you won’t even have anybody to sell to. So, sales come second in the process.
What Role Plays Marketing In Your Business?
Now as you know, MARKETING is the main thing that’s going to get you to the bank. Because if your business doesn’t get attention, you can’t get any customers.
However, the big thing is that you CAN get customers without sales if you have great marketing. Why? Usually, you don’t even have to get people on the phone.
You just need a sales funnel to which you’re going to drive traffic.
In fact, most businesses don’t even have sales departments and people on the phone. They just do it all online (especially small business owners).
So, the only thing they do is MARKETING. This is the most important part of your business and you need to work on it every single day.
Here are some of the types of marketing that you should be doing:
- Email Marketing
- Social Media Marketing
- Search Engine Marketing
- Referral Marketing
- Network Marketing
- And more
All of these things are an effective way to get new customers and you should start working on them today.