Creating a social media marketing calendar should be a necessity for every brand.
If this is the first time you hear about this term, a social media marketing calendar is an overview of your upcoming social media posts.
It can be organized in the form of a spreadsheet, Google calendar, or interactive dashboard (if you’re using some sort of a social media management app.)
Each post in a social media marketing calendar usually includes some combination of these elements…
- The exact date and time the post is live
- The social network and account where the post will be published
- The post’s copy and photos or videos
- Links and tags to be included in the post
- Any additional relevant information
All right, are you excited to discover some useful tips for creating a social media marketing calendar? If so, I’m going to show them to you in this stunning article.
So, let’s dive right into it…
Create Weekly Topics
The first thing that I want you to do when creating a social media marketing calendar is to create weekly topics.
A weekly topic is a topic that you’re going to post content about in a specific week and it is really helpful when you need to get content ideas, and also if you want to cover a broader spectrum of topics throughout the period of the social media marketing calendar.
It’s also helpful because you can use the planned content to promote a specific type of product or service that you are offering relevant to the weekly topic that you choose.
That is going to help you turn your audience from warm to hot and make a lot of sales.
So, be strategic when planning content and select weekly topics to get the most results…
Add A Space To Jump On Trends
There’s a saying in the USA that goes like this “Man plans, God laughs.” In other words, you can’t plan for everything no matter how careful and detailed you are as things are changing every single day.
And it is something you need to include in your social media marketing calendar.
No matter the social network that you are on, changes are happening daily, new things are trending, and if your brand doesn’t jump on that, you can miss a big opportunity.
So, always leave some space empty for posts that will be made at the moment, not based on the social media marketing calendar, used to mine the most out of the opportunity.
The more of it you can have, the better.
80/20 Content Rule
Another thing that you have to pay attention to when creating your social media marketing calendar is to use the 80/20 content rule.
This rule simply means that 80% of the content is valuable and 20% of the content is promotion.
That way your audience is going to stick with you, build trust and relationship with your brand, you will attract new people while still making a lot of sales.
Make sure you create your social media marketing calendar based on this rule as it is the difference between being successful and failing. (Oftentimes.)
Make A Content Library For Your Assets
Your supply of visual content should not be living on your iPhone, or in a bunch of desktop folders.
You can use Dropbox, Google Drive, your company’s internal network, or made-to-purpose database software. A social media content library has a few key features:
- It’s spacious enough for large files
- It’s accessible from your phone as well as your computer
- It’s easily shareable with team members, but you can trust its privacy features
- It provides links to individual files so that you can plunk them into your calendar
The way you set up your content library is almost as important as your social media calendar. The less searching around for assets that you have to do, the better.
Filip Konecny 