Instagram marketing is one of the best ways to reach new customers online. But if you don’t know how to set up an Instagram business account, it’s going to be really hard for you as you’ll miss access to super-important data and helpful monetization tools like badges.
The question is, how to do the setup of the Instagram business account and how to use it?
Well, that’s exactly what I am going to show you in today’s blog post. Let’s check it out…
How To Set Up An Instagram Business Account
Doing this is actually really simple. All you have to do is to go to settings, tap on account, tap on ‘switch account type‘, and switch to a business account.
You can literally set up your own Instagram business account in about 4 clicks and once you do it, there are many advantages that you’re going to get.
Here’s a list of the most important ones:
- You’ll get access to insights (the most important thing)
- You’ll be able to add action buttons to your bio like ‘Email’, ‘Call’, etc.
- You’ll get access to the monetization tools
- You’ll get access to quick replies
- You’ll get access to Instagram advertising
But whether you like it or not, getting access to the insights is going to be one of the most important things for your business as you’ll be able to actually measure your success.
But how are you going to navigate through your insights and what does all of the stuff mean?
How To Navigate In Your Instagram Insights
Once you set up an Instagram business account, your insights are going to be your best friend as you’re going to discover almost everything you need to know to get better with Instagram marketing e.g. website taps, reach of posts, engagement, reach breakdown, story views, audience breakdown by country, the time when they are active, etc.
When you visit the homepage of your insights after you set up your Instagram business account, you’ll see 3 things:
- Accounts reached
- Accounts engaged
- Total followers
Here are simple definitions to help you understand what these are about.
Accounts Reached
The number of unique accounts that have seen your content, at least once, including in ads. Content includes posts, stories, reels, videos, and live videos. Reach is different from impressions, which may include multiple views of your content by the same accounts.
This may be the most important thing to track and there is a lot of interesting stuff on the page that you’ll see.
Let’s break it down:
- Ads – ads data includes any ads created on Instagram or on Facebook advertising tools
- Top Countries – the countries where reached audience is concentrated
- Top Cities – The cities where the reached audience is concentrated
- Gender – The gender distribution of reached audience
- Top age ranges – The age ranges for the largest segments of the reached audience
- Followers – The number of followers that have seen your content
- Non-followers – The number of non-followers that have seen your content
Accounts Engaged
The number of accounts that have interacted with your content, including ads. Content includes posts, stories, reels, videos, and live videos. Interactions can include actions such as likes, saves, comments, shares or replies.
This is another super important thing that you want to track after you set up your Instagram business account. The more accounts you engage, the better.
Total Followers
These insights show you information about the accounts that follow you. They are extremely important to track, and I am going to break it down for you as well…
- Overall – The number of accounts that followed you minus the number of accounts that unfollowed you or left Instagram in the selected time period.
- Follows – This is how many accounts followed you in the selected time period.
- Unfollows – This is how many accounts unfollowed you or left Instagram in the selected time period.
- Top Locations – The places where your followers are concentrated.
- Age Range – The age distribution of your followers.
- Gender – The gender distribution of your followers.
Most Active Times
You can find this metric under the “total followers” tab and it is really important to check sometimes. These insights show you the average times your followers are on Instagram.
Let’s break it down:
- Hours – Average times when your followers are on Instagram on a typical day.
- Days – The days of the week when your followers are most active.
It is really important to track this stuff after you set up your Instagram business account as well. Isn’t that awesome?
Well, your insights are the MAIN reason you want to set up your Instagram business account and whenever you use them, you can use this list of definitions to clearly navigate through them.
Also, there are separate insights for every post itself, but the metrics are kinda similar so I am going to keep it short and not include it here. Check it out and you will understand it.
Filip Konecny 