100 Statistics For Social Media Marketing

Everything related to marketing should be based on statistics. And social media marketing is no different.

The right statistics are going to skyrocket your performance if you’ll decide to act upon them. However, if you’re just beginning you might not have any…

And that’s why today I want to share with you 100 statistics for social media marketing that you want to use…

Demographic Statistics

• Facebook has 2.85 billion monthly active users.

• The total number of Facebook’s mobile active users is 2.68 billion.

• 69% of all adults in the US are using Facebook.

• India is ranked first in terms of Facebook audience size with 310 million users.

• The United States, Brazil, and Indonesia also have 190 million, 130 million, and 140 million Facebook users, respectively.

• 9.4% of global active Facebook users are women between the ages of 18-24 years, and male users between the ages of 25-34 years; constitutes the biggest demographic group of Facebook users.

• 75% of high-income earners use Facebook.

• Instagram has 1.38 billion active users.

• More than half of the global Instagram user population is younger than 34 years old.

• The 18-24 year old age group is the largest of the Instagram demographics.

• Daily active users of Instagram stories are 500 million.

• 5% of U.S. children under 12 use Instagram.

• Instagram has 51% female and 49% male audiences.

• Twitter has 353 million monthly active users worldwide.

• Twitter’s monetizable daily users are 186 million in Q3, 2020.

• Twitter’s average monetizable daily active users (mDAU) increased 34% YoY to 186 million.

• Out of all, 98 million Pinterest active users are from the U.S.

• The age group of under 25 is the recent strength of the Pinterest audience.

• Pinterest has 78.3 million female users and 21.7 million male users in the U.S.

• Over 75% of Pinterest users are from outside the U.S.

• Females make up more than 60% of the Pinterest users.

• 67% of Pinterest users are under 40 years old, and most pinners are between 18 and 29.

Usage Stats

• 1.82 billion people on average log into Facebook daily.

• The average U.S. adult spends 38 minutes a day on Facebook.

• Young users (18-24 years old) spend 75% of their Facebook time on video ads compared to 65+ year old visitors.

• Facebook users spend 58 minutes per day on Facebook.

• 98.3% of users access Facebook from mobile devices.

• Facebook usually racks up more than 100 million total app downloads on a monthly basis.

• About 6 in 10 Instagram users log in at least once daily.

• 21% of Instagram users log in weekly, and 16% log in less often than that.

• 500 million people visit Instagram stories daily.

• The average number of main feed posts per day on Instagram is 1.

• 59% of the content on Instagram are photo posts.

• 14.9% of the content on Instagram are video posts.

• 26.1% of the content on Instagram are carousel posts.

• 600 million visual searches occur monthly on Pinterest.

• Pinterest users, in general, spend 29% more while shopping than non-users.

• 85% of female Pinterest users use the app to plan life events.

• 92% of the U.S. population is familiar with Twitter even if they don’t use it.

• The total number of tweets sent per day is 500 million.

• The half-life of a tweet is 24 minutes.

• The top three countries by Twitter user count outside the U.S. are Japan (49.1 million users), India (17 million), and Brazil (15.7 million).

• The daily Twitter limit is 2400 tweets and 1000 messages per day.

• 9,281 tweets are sent in one second.

Engagement Statistics

• More than 4 billion video views take place on Facebook every day.

• The age group of 35-44 years old gives maximum monthly post likes.

• The age group of 45-54 years old gives maximum monthly post comments.

• Vertical videos with description lengths of over 300 characters can raise engagement rates from 0.18% to 0.39%

• The optimal video length on Facebook for better engagement is between 2-5 minutes.

• The best time to post on Facebook is between 1 pm-3 pm during the week and Saturdays.

• The average engagement rate for all post types is 0.96%.

• The average engagement rate for photo posts is 1.74%, video posts is 1.45%, and carousel posts is 1.94%.

• Business accounts with fewer than 10,000 followers have an average engagement rate of 1.55%.

• Business accounts with 10,000-100,000 followers have an engagement rate of 0.62%.

• Kazakhstan and Brunei were jointly ranked first and second with a reach of 72% and 71%.

• Photos with faces perform almost 40% better than without faces.

• Instagram is the second-highest used platform with 84% engagement.

• Posts with at least one hashtag average 12.6% more engagement.

• Instagram users engage more on weekdays, with Wednesday and Thursday showing the most engagement.

• More than half of Instagram captions and comments contain emojis.

• 78% of Pinterest users say it’s useful to see brand content on the platform.

• 55% of people use Pinterest to shop and buy.

• 89% of U.S. pinners use Pinterest for inspiration in their path to purchase.

• Pinterest rates as the 10th most relevant brand in the U.S.

• Pinterest is most popular with women—especially moms.

• Related Pins account for 40% of engagement on Pinterest.

• More than 56 million pinners actively engage with home content.

• 70% use Pinterest to find accessories, watches and jewellery.

• 52% use their platform to develop their knowledge of great food and drinks.

• 85% of women on Pinterest use it to plan life moments.

• Dads are 3x more likely to have shared boards than the average male pinner.

• 40% of dads in the U.S. use Pinterest.

• The top 10% of tweeters contribute 92% of tweets in the U.S.

• Twitter’s timeline generates +31% higher emotional connection and +28% higher levels of memorability versus the social media average.

• “Face with Tears of Joy” is used more than 3 billion times, making it the most used emoji on Twitter.

• Tweets with a GIF gain 55% more engagement than those without.

• Twitter ranked 4th globally for web traffic in October 2020.

• 22.04% of LinkedIn traffic comes from search alone.

• 99.63% of LinkedIn search traffic comes from organic search.

• LinkedIn Pages with complete information get 30% more weekly views compared to others.

• There is a 50% rise in engagement year-over-year on LinkedIn.

• Companies posting weekly see an engagement rise by 2x on LinkedIn.

• 98% of marketers on LinkedIn agree that personalization helps advance customer relationships.

Social Media Business Stats

• Facebook usage increases to 97% in B2C marketing.

• Facebook Ad Revenue is $21,221 (in millions) up 22 percent year-over-year.

• Gen Zers in European countries are two times as likely as the average consumer to say that Facebook products influence their brand awareness and motivation.

• Facebook has a total of 90 million pages for SMBs.

• The average organic reach for a Facebook post is 5.2% of the page’s total likes.

• Images posted by Facebook pages are the most shared (55.6%) compared to other post types.

• 90% of accounts follow at least one business on Instagram.

• 2 in 3 people surveyed believe Instagram enables interaction with brands.

• 83% of Instagram users discover new products and services on the platform.

• 89% indicated that Instagram was the most important social media channel for influencer marketing.

• The average monthly follower growth of business accounts on Instagram is +1.46%.

• There are 500,000 active influencers on Instagram.

• 70% of shopping enthusiasts turn to Instagram for product discovery.

• 87% of people on Pinterest have bought a product because of Pinterest, while 93% use Pinterest to plan a future purchase.

• 76% of pinners save items to purchase later.

• 97% of all searches on Pinterest are unbranded.

• Pins that show a product or service in action are 67% more likely to drive sales.
• Shopping is a top priority for 48% of Pinterest users.

• 85% of pinners put visuals first when shopping for apparel and furniture.

• 75% of B2B business marketers are on Twitter.

• 85% of SMB users on Twitter say providing customer service there is important.

• 53% of Twitter users are likely to be the first purchasers of new products.

• Companies using Twitter for customer service see a 19% lift in customer satisfaction.

• 92% of companies tweet more than once a day.

• 93% of brand followers on Twitter plan to buy from them.

• 69% of brand followers on Twitter have already purchased from them.

• inkedIn is the second-most popular platform among B2B marketers, just behind Facebook.

• 45% of marketers have gained customers through LinkedIn.

• Lead Gen Forms on LinkedIn can increase conversions by 3x.

• 89% of B2B marketers rely on LinkedIn for lead generation.

• 62% of B2B marketers generate leads on LinkedIn successfully, over double the next-highest social channel.

• 4 out of 5 LinkedIn users drive business decisions.

• 52% of buyers list LinkedIn as the most influential channel during their research process.

• InMail has a 300% higher response rate than email, with a 10-25% hit rate on LinkedIn.

• LinkedIn is generating revenue for 38% of B2B marketers.

• 80% of B2B leads coming from social media are from LinkedIn.

• Facebook has a total of 90 million pages for SMBs.

• The average organic reach for a Facebook post is 5.2% of the page’s total likes.

• Images posted by Facebook pages are the most shared (55.6%) compared to other post types.

• 90% of accounts follow at least one business on Instagram.

• 2 in 3 people surveyed believe Instagram enables interaction with brands.

• 83% of Instagram users discover new products and services on the platform.

• 89% indicated that Instagram was the most important social media channel for influencer marketing.

• The average monthly follower growth of business accounts on Instagram is +1.46%.

• There are 500,000 active influencers on Instagram.

• 70% of shopping enthusiasts turn to Instagram for product discovery.

• 87% of people on Pinterest have bought a product because of Pinterest, while 93% use Pinterest to plan a future purchase.

• 76% of pinners save items to purchase later.

• 97% of all searches on Pinterest are unbranded.

• Pins that show a product or service in action are 67% more likely to drive sales.

• Shopping is a top priority for 48% of Pinterest users.

• 85% of pinners put visuals first when shopping for apparel and furniture.

• 75% of B2B business marketers are on Twitter.

• 85% of SMB users on Twitter say providing customer service there is important.

• 53% of Twitter users are likely to be the first purchasers of new products.

• Companies using Twitter for customer service see a 19% lift in customer satisfaction.

• 92% of companies tweet more than once a day.

• 93% of brand followers on Twitter plan to buy from them.

• 69% of brand followers on Twitter have already purchased from them.

• LinkedIn is the second-most popular platform among B2B marketers, just behind Facebook.

• 45% of marketers have gained customers through LinkedIn.

• Lead Gen Forms on LinkedIn can increase conversions by 3x.

• 89% of B2B marketers rely on LinkedIn for lead generation.

• 62% of B2B marketers generate leads on LinkedIn successfully, over double the next-highest social channel.

• 4 out of 5 LinkedIn users drive business decisions.

• 52% of buyers list LinkedIn as the most influential channel during their research process.

• InMail has a 300% higher response rate than email, with a 10-25% hit rate on LinkedIn.

• LinkedIn is generating revenue for 38% of B2B marketers.

• 80% of B2B leads coming from social media are from LinkedIn.

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Sources:

https://datareportal.com/reports/digital-2020-october-global-statshot
https://www.businessofapps.com/data/facebook-statistics/
https://news.linkedin.com/about-us#Statistics
https://business.linkedin.com/marketing-solutions/message-ads
https://www.oberlo.in/blog/tiktok-statistics
https://www.statista.com/topics/737/twitter/
https://www.statista.com/statistics/232384/forecast-of-twitters-advertising-revenue/
https://review42.com/resources/how-much-time-do-people-spend-on-social-media/
https://www.businessofapps.com/data/instagram-statistics/
https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/
https://wearesocial.com/blog/2020/04/digital-around-the-world-in-april-2020