Social media marketing has some flaws. But in exchange, there are more advantages than you can count.
You can get customers for FREE, your audience can reach millions, and many more.
However, what are the BIGGEST advantages that you can expect on your way?
Let’s take a look at them…
1. No Barrier To Entry
This one is the reason why every freelancer and startup entrepreneur decides to go on social media to market their businesses.
It requires no money to start, no money to keep going, and no money to start making money.
But it requires time.
If you are willing to spend the time to market your business on social media, there is no barrier of entry for you and you can start getting results even today if you want!
2. Organic Growth
This is one of my favorite social media marketing pros.
If you want to grow somewhere organically and acquire new customers at no expense, social media is the best way to do it.
You can start from scratch and work your way towards 100K, 200K, 500K followers with nothing.
And how many new customers would you get from 500K followers? More than you could ever imagine, right?
Here are my top three favorite social media marketing platforms with an amazing organic reach:
3. It Builds Trust
As you already know, social media is a place where you normally go to connect with your friends, family, and other people.
And that is why almost everybody who is there share cute photos of themselves and a ton of other crap.
However, when you start sharing behind-the-scenes content as brand magic is going to happen.
Your followers are going to resonate with it.
They will identify with you, and they will start building a relationship.
And that is one of the most powerful things.
Every sale is made based on TRUST. Who are the people that trust you the most?
Those who have the best relationships with you.
The bigger following you have, and the better relationships you have with them, the more sales you are going to make.
And social media marketing is the best way to build it (except meeting with people in person.)
4. Cheap Advertising
This is a huge advantage of most social media platforms.
Cheap ads are a great way to expose your business to more people, make a ton of money, and save a ton of time.
And that is definitely more than worth it, isn’t it?
Of course, every social media platform has a different cost of ads and a different way to advertise.
You should choose the platform that you are going to use based on two factors.
- Your Target Audience
- Your Brand + Budget
First, if your target audience is on LinkedIn, they like LinkedIn content, and they are all business owners…you are not going to go on Instagram to advertise to them, right?
You will go to the place where they are congregating the most so that you can target them and make them buy.
Also, you have to know what are their needs and wants to be able to create an ad that is going to be attractive and generate click-throughs.
The second factor that matters the most is your brand and your budget. If your brand is all in with videos, you are not going to advertise on Twitter, will you?
Instead, you are going to choose YouTube or more recently, Instagram.
Also, you are going to choose based on how much money are you willing to spend on results.
All right, if you know these two things, what you want to do is to create an overlap.
If your audience is in that place, and it fits your brand + budget, you should go for it.
5. Following-Up
Yes, you don’t have to follow up only through email. You can also do it through social media.
When somebody leaves your sales page deciding not to buy, but they still follow you on social media, can you make them buy?
Sure you can!
You just have to create a promotional post about the product or service and your dream customers are going to see it, with some of them running towards gunfire to buy your product or service.
You will be surprised at how effectively it works!
Filip Konecny 